Travel and tourism | North Bengal, India
Scaling The Offbeat
How a digital transformation turned a small startup into North Bengal's leading homestay network of 40+ properties without losing its soul.
Client Context
Rucksack needed a stronger digital system for a growing offbeat travel and homestay network.
Focus
Digital transformation, clearer positioning and scalable presentation for travel discovery.
Proof Point
The case study documents growth into a 40+ property homestay network.
Industry
Travel and tourism, with a strong regional identity in North Bengal.